Will Going Mainstream Spoil the Fun for Crypto?
Crypto exchange FTX.US is, for a tidy sum, naming a Berkeley sports field, with philanthropy thrown inAt least one cryptocurrency exchange seem to be settling into the accustomed round of corporate donorship that creates name recognition with the public. FTX.US, affiliated with global crypto exchange FTX, has given Cal Athletics (University of California, Berkeley) $17.3 million for the right to call the field at field at California Memorial Stadium “FTX Field” for ten years. FTX has been creating recognition with other strategic donations as well: FTX has been on a sports and e-sports sponsorship spending spree this year. In March, the exchange secured the naming rights to the home arena of NBA team Miami Heat for a reported $135 million, while in June, the exchange paid $210 million to acquire the naming rights for e-sports organization Read More ›