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Divided young couple busy with their smartphones each

The (Magnetic) Force Is Strong With Apple — Here’s How to Resist

To keep the magnetic force in check between Big Tech and us, we must first establish who is boss over our technology

With the iPhone 12, Apple has introduced a new line of accessories that use magnetism to quickly attach and charge the phone. The company has used magnets for years to connect charging adapters and cases. Now they’re adding it to more products with the bet that iPhone users will find the lure of magnetic connection irresistible. As a natural phenomenon, magnetism is as old as dirt and yet it still amazes us when we see it in action. There’s another kind of magnetism at work here, too. It’s the pull of attraction between Apple’s devices and the people who use them. Like many longtime Apple customers, I have felt this attraction since 2008 when I purchased my first iPhone, the 3G. Read More ›